research produces findings on the development, implementation and dissemination of new ideas, behaviours, methods and products in business and in society as a whole.
Our published research and unpublished studies deal with:
- General theory construction and empirical research on diffusion of innovations (1979)
- Diffusion of new marketing concepts and techniques in industry (1980)
- Diffusion of home and personal computers (1984b, 1985)
- Diffusion of electric automobiles and other new automobile technology (1987d, 1991b)
- Diffusion of a new work form: i.e. telework/telecommuting (1989b, 1995a)
- Marketing opinion leadership among business managers (1994d)
- Diffusion of new telecomunnication services (such as fax, videotex, teletext, e-mail)
- Adoption of future information technology by large banks (1997)
The WI.SO Research Institute can draw on a pool of economists, sociologists, political scientists and psychologists, to build an interdisciplinary team of researchers and consultants with a great wealth of knowledge and practical experience. The Institute has a well-equipped CATI facility with a team of interviewers which is centralised and under the permanent control of the fieldwork manager. This team regularly conducts both representative studies and those geared to specific target groups, right across Switzerland - including the French and Italian speaking regions. Besides personal interviews, other methods of empirical research are used on their own or in combination, such as mail surveys, observation, systematic content analysis, group discussions (focus groups), expert interviews, in-depth interviews. The collated data is processed on our in-house computer systems. We use the PC+ version of the SPSS package for sophisticated statistical analysis.
© by WI.SO 1997-2016